Google is giving their SMB customers worldwide $340 million in ad credits, which can be used towards future ad spend, until the end of 2020 across Google Ads platforms. This is part of a larger commitment from Google to support SMBs, health organizations and governments, and health workers on the frontline of this global pandemic.
Who is eligible for the ad credit?
Small and medium sized businesses globally, who have spent with a Google Ads account in ten out of twelve months of 2019, and in January and/or February of this year. Eligible customers are those who advertised directly with Google or through a partner.
How will the ad credit work?
This is an ad credit for future Google Ads spend. It will not be applied to billed / invoiced past or current Google Ads spend. These ad credits will be applicable across the Google Ads platform including Search, Display, and YouTube as well as all campaign types.
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When will eligible customers receive the ad credit?
Starting in late May, Google will begin rolling out the ad credit in phases. Over the following months, eligible customers will be notified and will see the ad credit applied in their Google Ads account.
How much are the ad credits?
The ad credit amount will vary by customer based on past Google Ads spend, and the country and currency where the business and Google Ads account is set up.
How long are the ad credits valid?
This ad credit can be used throughout the year and must be used by 31st Dec 2020. After 31st Dec 2020, the ad credit expires and any unused portion will be removed from your Google Ads account.